Business plan for chinese restaurant Essay Example | Topics and Well Written Essays - 5000 words

Business plan for chinese eating house - Essay ExampleThe owners wanted to provide the market, students from the University and nearby places, with an option for a quick-service restaurant that offers quality pabulum at an affordable price. As an added novelty, the owners will add a twist to the product line by fusing oriental Chinese cuisine with western food to give customers something to rave about and come pricker for. The main vehicle for its Marketing is online advertising, utilizing the internet as a main tool in pursue the potential customers and enticing them into sampling the products. Social media and search engine optimization tools shall be utilized to change the company to pass a wider reach and focused marketing. II. Market Opportunity/ Problem Definition 1. client Value Proposition Mr. Chois Kitchen will appeal to customers who ar always on the go because the occupation will adapt a fast food concept and pacing. Clients will spend little succession to wait fo r their ordered food. This set up is best for busy students, young professionals and young married couples who discombobulate the buying capacity and would want to enjoy classic Chinese food without the frills and fuss offered by the accustomed Chinese restaurants. Owners have already made initial implementation plans targeting university students. The initial plan was to bring the Chinese restaurant set up to the universities, which is our target market. This restaurant shall be complete with sit down and eat in amenities. Mr. Chois Kitchen targets the young crowd with its East meets west and fast food concept. These argon stack who are always on the go, and would most likely appreciate food being served fast. In this case, they can choose their dishes from among the wide array of food products to be served ala-carte. 2. Customer Landscape Our target market is college students who make a quick and healthy lunch or dinner during their busy school time and fire in Asian food. In the year of 2012, there are 39,236 students and 12,053 employees in the University of Arizona. This is our primary target market. They are a busy group of people who would prefer the service of a fast food chain. They are constrained by time due to school work, and are highly mobile. They also have a penchant for quick service. This figure does not include other potential customers such as employees functional in companies around University of Arizona or downtown of Tucson. The number of residents around the campus within maven stat mi radius is about 20,000. 3. Industry Dynamics There are over 600,000 restaurants and food shops in the get together States. Gross annual receipts total more than $ 172 billion dollars per year (National Restaurant Association 2012). It is one of the countrys largest grossing industries. The food industry also employs over ten million people, and generates an annual payroll department of more than $ 34 Billion per year. In the article How and Wh ere America Eats, more than 40% of American families eat out at least one night per week. Americans, on the whole, have also break down much busier. More and more families now have two incomes and as such, the tradition of staying at bag and cooking meals is vanishing. Among these establishments, a significant part offer Chinese cuisine as their food genre. 4. competitive Landscape Our main competitors include Panda Express in the Student Union, Jimmy Johns on super C Ave., Chipotle Mexican Grill on University Blvd, and Bagel Talk in Park Student Union. They either have the similar business model or