Global Trade Distribution Processes Dissertation

Global Trade dispersal Processes - Dissertation ExampleThe company continues to enter newfound geographical markets is expanding its presence in already alert markets. The company use a distinct strategy concerning entry into a market for every new market and aims to promote the cut-rate sale of its jewelry products and establish itself in a very short clock time with efficient brand positioning in the market. In markets that are well developed, PANDORA develops its market presence by using the current retail outlets that are available to it. However, in emerging markets, the company uses branded points of sale of the company, which are directly operated, and franchise in nature.For example, in 2009, PANDORA was able to gain access to a classification of markets and also prepared an entry into other markets. The markets included-Croatia, Indonesia, China, UAE, Turkey, Taiwan, Serbia, South Korea, Ukraine, Philippines, Japan, Malaysia, Italy, and Russia. A number of the markets w ere recorded to have mellowed market potentials. In each of the potential markets in the different countries, PANDORA adopted different strategies to enter the market. In Russia for instance, PANDORA gained entry into the market by entering into a Master Distribution and Franchise Agreement with the country. It was programmed in such a way that the expansion of the retail market was based on a foregather strategy linked to geographical locations with an aim of optimizing the exposure of the brand. The focus was initially placed on St. Petersburg and capital of the Russian Federation and in 2010, 6 other concept stores were unveiled.PANDORA gained entry into the Italian market in July 2010.This was a hulky step because by doing so, it had gained entry into a market that is termed as Europes biggest market for exquisitely jewelry. The company was based in Milan, their strategy involved visual merchandise and a team of sales representatives with an aim of covering the market throu gh the use of points of sale that are a multi-brand. PANDORA was planning to trade in products through 362 white stores, 70 silver stones, 7 gold stores, 1 concept store, and 12 shop-in-shops.